Natural Results

Organic optimization is fundamental to a successful website. Completing Organic Search Optimization Programs ensures web design elements are completed correctly and accessible to both Search Engines and humans.

Organic Optimization is remarkably similar to other Organic food products which are naturally good for the consumer and this holds true when the term Organic is used in reference to web promotion and design.

Naturally Optimized web sites focus on elements important to humans, completed correctly and the beneficial effects flow onto Search Engines as a matter of course.

Organic Optimization and Keywords

Looking at keywords and phrases from the "Natural" perspective makea it quite clear the importance of high quality keyword research. Completion of a comprehensive keyword research program will provide an extensive list of keywords used by Internet users to find your business's services and products.

Consider keyword phrases, an example may be "Electric Bass Guitars". When considering that keyword phrase is it not natural Internet users will use that phrase when using Search Engine to discover a web site relevant to that topic?

Taken a step further, "Electric Bass Guitar Sales Online", now you are really naturally targeting users who are thinking along those lines and seeking to purchase Electric Bass Guitars online. The thought processes are natural, both humans and Search Engines will quickly determine a web pages's topic and relevance.

Organic Search Optimization and Content

Natural integration of keywords into web content is the real power of Organic Search Optimization. Well developed content naturally using keywords and phrases captures the attention of site visitor's.

Providing content is well written and using keywords and phrases naturally, ensures content is readable and easy to interpret. Overuse of keyword phrases within content to fool Search Engines doesn't work making the content difficult and unnatural to read. Search Engines and humans are very sophisticated and are capable of determining when over use of a keyword or phrase occurs.

Human nor Search Engine like spamming, and both penalize web site owners for the over and unnatural use of keywords in website content.

Navigation and Organic Search Optimization

Website navigation designed for human use should offer visitors intuitive methods to navigate web sites and find content important to them. A component important to Search Engines and Humans are the web site's link labels.

Internal web site links utilizing keyword Anchor Text offers easy identification of what users will find upon clicking the web site link. Anchor text links provide Search Engines with information to determine web page topic and relevance.

What works for Search Engine crawlers to index web pages for categorization and placement in Search Engine Results Pages (SERPs), doesn't necessarily work for humans.

When considering natural and web design, HTML is the core web site programming language, anything other than HTML may be considered a highbred. JavaScript is widely used for web site navigation however, JavaScript navigation although working well for humans, is not Search Engine friendly and may block Search Engine indexing software. If web sites cannot be indexed the web site will not be found in the SERPs.

Google has improved the ability to index JavaScript navigation systems but it has not been perfected.

The Other Natural Elements
Organic Optimization requires all web site elements to work together.
The Organic Search Optimization Content Structure

Developing the web page content structure is not much than the structure used to write business reports. Headings are important to identify topics and importance. Web Page code the tags H1, H2 etc are used to create headings to identify the topic and importance Search Engines and Humans.

Description META Tags are used for the snippet in the Search Engine Results Pages (SERPs). A short well written description including calls to action and the keyword phrase will encourage links to be clicked.

Organic Search Optimization - Conclusion

Organic Search Optimization is beneficial to business due to its effectiveness in creating a user focused web site. Add to the fact that over 80% of Internet users click on an Organic search result prior to a paid result and Organic Search Optimization should be prioritized in your business's online marketing strategy. Organically Search Optimization offers long term benefits and results.