If you are in the process of re-designing your website, or you are a website designer, SEO should always remain in the front of your mind as a vital part of the process. Too often designers and SEO experts clash, when in reality the two disciplines should always go hand in hand - and SEO and web design should be talked about in the same breath, from the beginning of a development.
SEO web design is basically just good website design - after all, if you build the most 'wow' site in the world but nobody can find it short of remembering and typing the URL in, what's the point of that?
What Makes Good SEO Web Design?
Steer clear of the splash page containing a huge banner image and a 'click here to enter' - this is becoming less common in website design and thankfully so, as they pretty much block website spiders. A site's homepage will be the most frequently indexed page usually and if it's a 'fancy' splash page, they won't find your internal pages either as the linking structure won't be in place.
Too much image and flash content throughout does not make for good SEO web design, as search engines generally can't read this content - and if keywords are used within images and flash, this is a real problem. Same goes for ajax content - if a web designer implements a considerable amount of ajax, particularly for navigation, yes it leads to a more seamless experience but because it is loaded dynamically it is not searchable via the search engines.
There are other numerous basic but key elements excellent SEO web design comprises of, and should be in place from the get-go - using well thought through content and keywords, alt tags for all images, and fundamentally well-written code, amongst others. Additionally, every page should have a unique title tag to make clear to the search engines that each page contains different content.
A Long-Term Relationship
A well-designed website will improve the user experience and in turn the sites credibility - from the day it launches it will work harder to get further up the rankings. If you are a website designer who knows the fundamentals of SEO or a search professional who knows a good website when they see one, this will broaden your service offering to clients.
Thursday, August 6, 2009
Keyword Advertising
Outside of the commercial real estate realm I own and operate a very niche market PDF publishing company whose hosting provider, GoDaddy, recently provided me some free credits for Google AdWords and Facebook Ads. The credits consisted of $25 towards Google AdWords and $50 towards Facebook Ads. My first thought was that the amounts were so low, they couldn't possibly provide any benefit, and since my PDF publishing hasn't been exactly profitable the last few months I didn't want to increase any budget items for it.
However, the company I work at recently had inquiries to me to look into both of these ad services so I figured this might give me an opportunity to familiarize myself with these two products. So I began two campaigns on each site and tracked all of my results. I then shared these results with my companies Marketing Technology Director and our PR firm MassMedia; the results were interesting and a little surprising in some cases.
Disclaimer: Since the testing was only done for 2 days for both campaigns, this information is by no means extensive and should be taken with a grain of salt, though I believe it is something I will look into more and I'd recommend others to evaluate on their own as well.
The Ad Campaigns & Initial Results:
For Google AdWords I created a campaign consisting of about 20 relevant key words (short and long included) with a daily max budget of $30 and a bid of 0.01¢ (the estimated bid of my keywords was between 0.04¢ and 0.09¢. The budget increased to $30 because of Google's "activation fee" of $5 and their "forced" deposit of $10 to open the account. The ad consisted of the name of the company, a brief description of the product and linked to the sites storefront, however, the link shown in the text was to the sites main page, not the store. I ran this campaign for two days prior to beginning the second campaign. After these two days I had generated just under 200 exposures, but no clicks. This was to be expected; however on my Google Analytics I had seen an increase in traffic of 5%. No other ads or releases had been made during this time.
I continued to let this campaign run, as it was not using any of my credits and set up a second campaign almost exactly the same, but with a slightly higher bid of 0.05¢ After two days the ad had generated over 500 impressions, with a click thru rate of almost 0.20%. My websites traffic increase from this was slightly higher obviously. I then paused this campaign for the remainder of the next test, with hardly any of my credits used.
Facebook was a different beast entirely. I started by setting my campaigns to a daily budget of $25, used the same key words, ad text and link setups as I did in my Google AdWords campaign, but had a cost estimate of 0.46¢ to 0.59¢ - apparently my competitors must advertise on Facebook more than Google. I placed two campaigns, one for 0.01¢ and the other for 0.5¢. After the first day with 0.01¢ I had not generated any impressions, so no clicks, but the 0.5¢ had a different story - I had hit my $25 daily budget with over 84,000 impressions and 54 clicks. While the traffic to my storefront had increased that day, the traffic to my sites main page had not seen a change, and since the previous days had been higher, my Google Analytics showed my site had a decrease in traffic for those pages. Which is fine, since ultimately I want people at the store or at least one of my distributors sites since if they visit my home page, blog or forums it's not going to generate any income directly.
Questions & Answers:
While the Facebook Ads worked the way I had anticipated for the most part - the Google AdWords, which I have turned back on and continue to follow has been causing me to ask questions. While Facebook seemed to generate traffic to me from the clicks to my site, Google AdWords seems to continue to generate traffic to me whether people click on my ads or not.
When I spoke to our companies Marketing Technology Director we came up with the idea that perhaps the people interested in my niche may have seen the ads, but not clicked on them, but for some reason either typed in the web address or name of the book and found my site this way. This would explain why the ads, which link to the store, seemed to increase traffic to the main page instead of the store.
I then thought of the idea, that perhaps looking into ad words as a way of generating a lot of impressions, but not necessarily desiring clicks may be a feasible small-budget marketing strategy. Of course for commercial real estate, we'd have to look at the possibility of higher key word costs, but the concept would remain the same - to underbid in such a way that our ad is seen but not shown dominant enough to generate a lot of clicks.
This was an interesting train of thought for me, but I wanted more input, so I sent a few emails off to our PR firm, MassMedia to see what they thought of these campaigns and their results. The first response was what I had been thinking, but hadn't voiced, which is that my use of AdWords may have increased the keyword relevancy from an organic SEO point of view. There have been some theories that an advantage of AdWords will increase your sites SEO as sort of a self serving incentive or that AdWords simply grows the SEO algorithm Google Search uses. I don't know if it'd be possible to really prove this one way or another, but an interesting concept none the less.
However, the company I work at recently had inquiries to me to look into both of these ad services so I figured this might give me an opportunity to familiarize myself with these two products. So I began two campaigns on each site and tracked all of my results. I then shared these results with my companies Marketing Technology Director and our PR firm MassMedia; the results were interesting and a little surprising in some cases.
Disclaimer: Since the testing was only done for 2 days for both campaigns, this information is by no means extensive and should be taken with a grain of salt, though I believe it is something I will look into more and I'd recommend others to evaluate on their own as well.
The Ad Campaigns & Initial Results:
For Google AdWords I created a campaign consisting of about 20 relevant key words (short and long included) with a daily max budget of $30 and a bid of 0.01¢ (the estimated bid of my keywords was between 0.04¢ and 0.09¢. The budget increased to $30 because of Google's "activation fee" of $5 and their "forced" deposit of $10 to open the account. The ad consisted of the name of the company, a brief description of the product and linked to the sites storefront, however, the link shown in the text was to the sites main page, not the store. I ran this campaign for two days prior to beginning the second campaign. After these two days I had generated just under 200 exposures, but no clicks. This was to be expected; however on my Google Analytics I had seen an increase in traffic of 5%. No other ads or releases had been made during this time.
I continued to let this campaign run, as it was not using any of my credits and set up a second campaign almost exactly the same, but with a slightly higher bid of 0.05¢ After two days the ad had generated over 500 impressions, with a click thru rate of almost 0.20%. My websites traffic increase from this was slightly higher obviously. I then paused this campaign for the remainder of the next test, with hardly any of my credits used.
Facebook was a different beast entirely. I started by setting my campaigns to a daily budget of $25, used the same key words, ad text and link setups as I did in my Google AdWords campaign, but had a cost estimate of 0.46¢ to 0.59¢ - apparently my competitors must advertise on Facebook more than Google. I placed two campaigns, one for 0.01¢ and the other for 0.5¢. After the first day with 0.01¢ I had not generated any impressions, so no clicks, but the 0.5¢ had a different story - I had hit my $25 daily budget with over 84,000 impressions and 54 clicks. While the traffic to my storefront had increased that day, the traffic to my sites main page had not seen a change, and since the previous days had been higher, my Google Analytics showed my site had a decrease in traffic for those pages. Which is fine, since ultimately I want people at the store or at least one of my distributors sites since if they visit my home page, blog or forums it's not going to generate any income directly.
Questions & Answers:
While the Facebook Ads worked the way I had anticipated for the most part - the Google AdWords, which I have turned back on and continue to follow has been causing me to ask questions. While Facebook seemed to generate traffic to me from the clicks to my site, Google AdWords seems to continue to generate traffic to me whether people click on my ads or not.
When I spoke to our companies Marketing Technology Director we came up with the idea that perhaps the people interested in my niche may have seen the ads, but not clicked on them, but for some reason either typed in the web address or name of the book and found my site this way. This would explain why the ads, which link to the store, seemed to increase traffic to the main page instead of the store.
I then thought of the idea, that perhaps looking into ad words as a way of generating a lot of impressions, but not necessarily desiring clicks may be a feasible small-budget marketing strategy. Of course for commercial real estate, we'd have to look at the possibility of higher key word costs, but the concept would remain the same - to underbid in such a way that our ad is seen but not shown dominant enough to generate a lot of clicks.
This was an interesting train of thought for me, but I wanted more input, so I sent a few emails off to our PR firm, MassMedia to see what they thought of these campaigns and their results. The first response was what I had been thinking, but hadn't voiced, which is that my use of AdWords may have increased the keyword relevancy from an organic SEO point of view. There have been some theories that an advantage of AdWords will increase your sites SEO as sort of a self serving incentive or that AdWords simply grows the SEO algorithm Google Search uses. I don't know if it'd be possible to really prove this one way or another, but an interesting concept none the less.
Natural Results
Organic optimization is fundamental to a successful website. Completing Organic Search Optimization Programs ensures web design elements are completed correctly and accessible to both Search Engines and humans.
Organic Optimization is remarkably similar to other Organic food products which are naturally good for the consumer and this holds true when the term Organic is used in reference to web promotion and design.
Naturally Optimized web sites focus on elements important to humans, completed correctly and the beneficial effects flow onto Search Engines as a matter of course.
Organic Optimization and Keywords
Looking at keywords and phrases from the "Natural" perspective makea it quite clear the importance of high quality keyword research. Completion of a comprehensive keyword research program will provide an extensive list of keywords used by Internet users to find your business's services and products.
Consider keyword phrases, an example may be "Electric Bass Guitars". When considering that keyword phrase is it not natural Internet users will use that phrase when using Search Engine to discover a web site relevant to that topic?
Taken a step further, "Electric Bass Guitar Sales Online", now you are really naturally targeting users who are thinking along those lines and seeking to purchase Electric Bass Guitars online. The thought processes are natural, both humans and Search Engines will quickly determine a web pages's topic and relevance.
Organic Search Optimization and Content
Natural integration of keywords into web content is the real power of Organic Search Optimization. Well developed content naturally using keywords and phrases captures the attention of site visitor's.
Providing content is well written and using keywords and phrases naturally, ensures content is readable and easy to interpret. Overuse of keyword phrases within content to fool Search Engines doesn't work making the content difficult and unnatural to read. Search Engines and humans are very sophisticated and are capable of determining when over use of a keyword or phrase occurs.
Human nor Search Engine like spamming, and both penalize web site owners for the over and unnatural use of keywords in website content.
Navigation and Organic Search Optimization
Website navigation designed for human use should offer visitors intuitive methods to navigate web sites and find content important to them. A component important to Search Engines and Humans are the web site's link labels.
Internal web site links utilizing keyword Anchor Text offers easy identification of what users will find upon clicking the web site link. Anchor text links provide Search Engines with information to determine web page topic and relevance.
What works for Search Engine crawlers to index web pages for categorization and placement in Search Engine Results Pages (SERPs), doesn't necessarily work for humans.
When considering natural and web design, HTML is the core web site programming language, anything other than HTML may be considered a highbred. JavaScript is widely used for web site navigation however, JavaScript navigation although working well for humans, is not Search Engine friendly and may block Search Engine indexing software. If web sites cannot be indexed the web site will not be found in the SERPs.
Google has improved the ability to index JavaScript navigation systems but it has not been perfected.
The Other Natural Elements
Organic Optimization requires all web site elements to work together.
The Organic Search Optimization Content Structure
Developing the web page content structure is not much than the structure used to write business reports. Headings are important to identify topics and importance. Web Page code the tags H1, H2 etc are used to create headings to identify the topic and importance Search Engines and Humans.
Description META Tags are used for the snippet in the Search Engine Results Pages (SERPs). A short well written description including calls to action and the keyword phrase will encourage links to be clicked.
Organic Search Optimization - Conclusion
Organic Search Optimization is beneficial to business due to its effectiveness in creating a user focused web site. Add to the fact that over 80% of Internet users click on an Organic search result prior to a paid result and Organic Search Optimization should be prioritized in your business's online marketing strategy. Organically Search Optimization offers long term benefits and results.
Organic Optimization is remarkably similar to other Organic food products which are naturally good for the consumer and this holds true when the term Organic is used in reference to web promotion and design.
Naturally Optimized web sites focus on elements important to humans, completed correctly and the beneficial effects flow onto Search Engines as a matter of course.
Organic Optimization and Keywords
Looking at keywords and phrases from the "Natural" perspective makea it quite clear the importance of high quality keyword research. Completion of a comprehensive keyword research program will provide an extensive list of keywords used by Internet users to find your business's services and products.
Consider keyword phrases, an example may be "Electric Bass Guitars". When considering that keyword phrase is it not natural Internet users will use that phrase when using Search Engine to discover a web site relevant to that topic?
Taken a step further, "Electric Bass Guitar Sales Online", now you are really naturally targeting users who are thinking along those lines and seeking to purchase Electric Bass Guitars online. The thought processes are natural, both humans and Search Engines will quickly determine a web pages's topic and relevance.
Organic Search Optimization and Content
Natural integration of keywords into web content is the real power of Organic Search Optimization. Well developed content naturally using keywords and phrases captures the attention of site visitor's.
Providing content is well written and using keywords and phrases naturally, ensures content is readable and easy to interpret. Overuse of keyword phrases within content to fool Search Engines doesn't work making the content difficult and unnatural to read. Search Engines and humans are very sophisticated and are capable of determining when over use of a keyword or phrase occurs.
Human nor Search Engine like spamming, and both penalize web site owners for the over and unnatural use of keywords in website content.
Navigation and Organic Search Optimization
Website navigation designed for human use should offer visitors intuitive methods to navigate web sites and find content important to them. A component important to Search Engines and Humans are the web site's link labels.
Internal web site links utilizing keyword Anchor Text offers easy identification of what users will find upon clicking the web site link. Anchor text links provide Search Engines with information to determine web page topic and relevance.
What works for Search Engine crawlers to index web pages for categorization and placement in Search Engine Results Pages (SERPs), doesn't necessarily work for humans.
When considering natural and web design, HTML is the core web site programming language, anything other than HTML may be considered a highbred. JavaScript is widely used for web site navigation however, JavaScript navigation although working well for humans, is not Search Engine friendly and may block Search Engine indexing software. If web sites cannot be indexed the web site will not be found in the SERPs.
Google has improved the ability to index JavaScript navigation systems but it has not been perfected.
The Other Natural Elements
Organic Optimization requires all web site elements to work together.
The Organic Search Optimization Content Structure
Developing the web page content structure is not much than the structure used to write business reports. Headings are important to identify topics and importance. Web Page code the tags H1, H2 etc are used to create headings to identify the topic and importance Search Engines and Humans.
Description META Tags are used for the snippet in the Search Engine Results Pages (SERPs). A short well written description including calls to action and the keyword phrase will encourage links to be clicked.
Organic Search Optimization - Conclusion
Organic Search Optimization is beneficial to business due to its effectiveness in creating a user focused web site. Add to the fact that over 80% of Internet users click on an Organic search result prior to a paid result and Organic Search Optimization should be prioritized in your business's online marketing strategy. Organically Search Optimization offers long term benefits and results.
Keywords Tools
Today's website managers virtually have no choice; Search Engine Optimization (SEO) has to be at the forefront of their daily agenda. Hundreds of thousands of Internet users "explode" upon the Internet every single day in search of something "they just can't live without!" Contrast that with, say, twenty years ago when it was relatively easy. One could find out in a very short period of time if - "your item of choice" either was or was not available on the Internet.
Today, however, your search often uncovers hundreds or even thousands of option choices. Regardless of whether you are a business man seeking the latest software solution, a university exploring research opportunities or a worried mother seeking a solution to Billy's a reading problem - the user, many times is overwhelmed by the shear magnitude of the number of option choices available.
Clearly, you the Internet Marketer, want to capitalize on the way search engines work in order to put those "tools" to work for you and achieve the maximum Search Engine Optimization leading to recognition by search Engine Submission sites and the corresponding top site Rankings.
Keep in mind when trying to improve rankings through Search Engine Optimization (SEO) that Google, Yahoo and MSN represent approximately 65%, 20% and 10% respectively, of all search engine searches. If you concentrate your efforts towards Google, the others will follow as a necessary course of action. They, as well as all other service providers, employ "organic" (unsolicited, as opposed to paid advertiser) searches and utilize "keywords" in their search for content links. They do this by way "crawlers or spiders" that "prowl" their way through the pages of website content in effort to find "keyword" links between pages of web content.
Search Engine Optimization (SEO) was specifically created to fulfill the need to provide a way to assist businesses in their quest for online traffic. The search engines do this from keywords in the content, relevant to the subject matter and in particular the title and story line. In other words, the relevant content in the article has to be used in a manner consistent with what the users are specifically looking for. The repetition of these keywords, as well as, there placement at the first of the article and how closely the article content covers what the users are searching for, further enhances the site rankings.
In order capitalize and on the benefits of top keywords, one needs to put in some dedicated time into research. A good start is to list and select as many as 40-60 keywords and key phases. When selecting keywords your thought pattern needs to extend through the whole "gamut" of related topics which your web searchers might employ. Even greater emphasis should be given to keyword phrases which yield the optimum results.
Further, allowing your Keyword thinking to extend towards your target market and key products will no improve your keyword selection. By employing your target market and key products in your search selection process you will, no doubt, improve your ability to effectively select the keywords which would be used by verified buyer prospects, as opposed to, "window shoppers". This is, after all, the intent of all your efforts, and it will have a huge impact on web site sales.
Improved Search Engine Optimization (SEO) can be achieved by getting other web sites to link to your site.
Perhaps the best way to achieve this desired result is to simply launch your own keyword search using keywords from your own web site. Then, examine the sites uncovered by your search, in an effort to find what other web sites are linked to their (your target) web site.
Next, contact (via email) the "parent" site as well as the other web sites linked to them. In so doing, you are trying to convince those other websites to link to your web page(s). Their link need not be "just" to your home page (of course, that would be great), but accept any link you are able to acquire. It is also important to keep in mind that the higher the web sites ranking the more "weight" it carries with Google and all other search engines. Additionally, you should, in all but the most extreme cases, avoid reciprocal linkages. Both Google and Yahoo disallow such links as being pseudo links, rather than links acquired on the basis of web content and merit.
As a final consideration to for achieving maximum SEO and boosting your site rankings Article Marketing is an absolute must. In order to accomplish this you need to have little more than a command of basic writing skills and the will to transform someone else's thoughts and ideas into your own words; incorporating your own unique style and originality. This is most easily accomplished by copying the original content from an article of your chosen topic. Then, taking one paragraph at a time, read the paragraph first and without looking back at the paragraph and re-write the basic "gist" of the paragraph in your own words. Proceed paragraph by paragraph until your own unique content is complete. Always give credit to your self for your own "unigue" thoughts and ideas, and be encouraged to impart such content wherever possible.
If you lack the confidence to accomplish this task, but are motivated by the desire to succeed, practice developing your skills by re-writing paragraph on interest from your local newspaper or favorite magazine. If your "will" is strong - you will succeed.
Following the guidelines set forth in the preceeding article with "due diligence" will provide you the necessary "Tools For Search Engine Optimization" to propel yourself to the forefront of today's successful Internet Marketing entrepreneurs.
Today, however, your search often uncovers hundreds or even thousands of option choices. Regardless of whether you are a business man seeking the latest software solution, a university exploring research opportunities or a worried mother seeking a solution to Billy's a reading problem - the user, many times is overwhelmed by the shear magnitude of the number of option choices available.
Clearly, you the Internet Marketer, want to capitalize on the way search engines work in order to put those "tools" to work for you and achieve the maximum Search Engine Optimization leading to recognition by search Engine Submission sites and the corresponding top site Rankings.
Keep in mind when trying to improve rankings through Search Engine Optimization (SEO) that Google, Yahoo and MSN represent approximately 65%, 20% and 10% respectively, of all search engine searches. If you concentrate your efforts towards Google, the others will follow as a necessary course of action. They, as well as all other service providers, employ "organic" (unsolicited, as opposed to paid advertiser) searches and utilize "keywords" in their search for content links. They do this by way "crawlers or spiders" that "prowl" their way through the pages of website content in effort to find "keyword" links between pages of web content.
Search Engine Optimization (SEO) was specifically created to fulfill the need to provide a way to assist businesses in their quest for online traffic. The search engines do this from keywords in the content, relevant to the subject matter and in particular the title and story line. In other words, the relevant content in the article has to be used in a manner consistent with what the users are specifically looking for. The repetition of these keywords, as well as, there placement at the first of the article and how closely the article content covers what the users are searching for, further enhances the site rankings.
In order capitalize and on the benefits of top keywords, one needs to put in some dedicated time into research. A good start is to list and select as many as 40-60 keywords and key phases. When selecting keywords your thought pattern needs to extend through the whole "gamut" of related topics which your web searchers might employ. Even greater emphasis should be given to keyword phrases which yield the optimum results.
Further, allowing your Keyword thinking to extend towards your target market and key products will no improve your keyword selection. By employing your target market and key products in your search selection process you will, no doubt, improve your ability to effectively select the keywords which would be used by verified buyer prospects, as opposed to, "window shoppers". This is, after all, the intent of all your efforts, and it will have a huge impact on web site sales.
Improved Search Engine Optimization (SEO) can be achieved by getting other web sites to link to your site.
Perhaps the best way to achieve this desired result is to simply launch your own keyword search using keywords from your own web site. Then, examine the sites uncovered by your search, in an effort to find what other web sites are linked to their (your target) web site.
Next, contact (via email) the "parent" site as well as the other web sites linked to them. In so doing, you are trying to convince those other websites to link to your web page(s). Their link need not be "just" to your home page (of course, that would be great), but accept any link you are able to acquire. It is also important to keep in mind that the higher the web sites ranking the more "weight" it carries with Google and all other search engines. Additionally, you should, in all but the most extreme cases, avoid reciprocal linkages. Both Google and Yahoo disallow such links as being pseudo links, rather than links acquired on the basis of web content and merit.
As a final consideration to for achieving maximum SEO and boosting your site rankings Article Marketing is an absolute must. In order to accomplish this you need to have little more than a command of basic writing skills and the will to transform someone else's thoughts and ideas into your own words; incorporating your own unique style and originality. This is most easily accomplished by copying the original content from an article of your chosen topic. Then, taking one paragraph at a time, read the paragraph first and without looking back at the paragraph and re-write the basic "gist" of the paragraph in your own words. Proceed paragraph by paragraph until your own unique content is complete. Always give credit to your self for your own "unigue" thoughts and ideas, and be encouraged to impart such content wherever possible.
If you lack the confidence to accomplish this task, but are motivated by the desire to succeed, practice developing your skills by re-writing paragraph on interest from your local newspaper or favorite magazine. If your "will" is strong - you will succeed.
Following the guidelines set forth in the preceeding article with "due diligence" will provide you the necessary "Tools For Search Engine Optimization" to propel yourself to the forefront of today's successful Internet Marketing entrepreneurs.
Unique Content - SEO Tips
One of the most important SEO Tips I can give you is to create unique content for your niche website. You don't have to be the most creative writer, just make sure your content is informative and easy to follow and of course makes sense.
The demand for unique content has grown considerably, with millions of sites on the internet, search engines actually go out and look for unique content. As the search engine spiders crawl the internet, they are continually looking for duplicate content, if duplicates are found you can assure yourself that you will be penalized and your rankings will drop no matter how hard you promote your site.
There are some alternatives however, if you feel you cannot create content for your websites on your own, you can go out and hire ghostwriters that will write articles for you. There is also software out there that allows you to create articles and then submit them to hundreds and sometimes thousands of websites. The software will absolutely save you hours and hours of time.
However you decide to create your content make sure you use your main keywords throughout the body of the content, but don't over due it, try and keep the percentage around 2% keyword density. So if you had a 600 word article you would want to use your main keyword about 12 times. Another one of my SEO tips is to create links throughout the content using keywords as the anchor text. For those of you who do not know what anchor text is, it is when you have a link, and instead of showing the full URL, you can hide the link behind a string of text.
While we are talking about links, make sure you use text links vs. image links. The reason for this is your images usually don't have relative names that would be useful to a search engine. So if you still have a need for an image link, make sure you use an alt tag and name your image using a keyword like "skatboardwheels.jpg" instead of "picture01.jpg".
Lastly on the subject of content, try and keep your content fresh and updated on a regular basis, the search engines like unique content as well as your users, it is always nice to come back to a page that has been updated.
The demand for unique content has grown considerably, with millions of sites on the internet, search engines actually go out and look for unique content. As the search engine spiders crawl the internet, they are continually looking for duplicate content, if duplicates are found you can assure yourself that you will be penalized and your rankings will drop no matter how hard you promote your site.
There are some alternatives however, if you feel you cannot create content for your websites on your own, you can go out and hire ghostwriters that will write articles for you. There is also software out there that allows you to create articles and then submit them to hundreds and sometimes thousands of websites. The software will absolutely save you hours and hours of time.
However you decide to create your content make sure you use your main keywords throughout the body of the content, but don't over due it, try and keep the percentage around 2% keyword density. So if you had a 600 word article you would want to use your main keyword about 12 times. Another one of my SEO tips is to create links throughout the content using keywords as the anchor text. For those of you who do not know what anchor text is, it is when you have a link, and instead of showing the full URL, you can hide the link behind a string of text.
While we are talking about links, make sure you use text links vs. image links. The reason for this is your images usually don't have relative names that would be useful to a search engine. So if you still have a need for an image link, make sure you use an alt tag and name your image using a keyword like "skatboardwheels.jpg" instead of "picture01.jpg".
Lastly on the subject of content, try and keep your content fresh and updated on a regular basis, the search engines like unique content as well as your users, it is always nice to come back to a page that has been updated.
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